Penrose Club Logo.jpg


Established in the tradition of the legendary Spencer Penrose, founder of the World-class Broadmoor Hotel, members of the Penrose Club enjoy the best seats in the house, convenience, and personalized service - all to ensure a top-tier experience at both of our venues!

Regular and Corporate Memberships are Available


Get Penrose Club membership free for the rest of the Summer when you sign on for the 2024-25 membership year! Member fees through August 31, 2024 will be waived, saving up to $108 for members or $375 for Corporate members.

Call 719-477-2102 to learn more!

To become a Penrose Club Member please contact:

Brandon Ellis, Group Sales & Premium Services Manager  -  (719) 477-2102

Click Here for a Club Info Sheet

Penrose Club Member Benefits

Members of the prestigious Penrose Club receive a host of special privileges and opportunities not available elsewhere in The Broadmoor World Arena and the Pikes Peak Center, including:

Advance Notice and Premier Ticket Purchasing

Advance Notice and Premier Ticket Purchasing - Members receive notification of new events before anyone else and have first access to purchase tickets, both at the Pikes Peak Center and at the Broadmoor World Arena, prior to public on-sale.

Preferred Seating Opportunities - Members are prioritized for preferred seating located close to private club entrance and as always, close to the action of the event!

Enhanced Customer Service - Members contact the Premium Services Manager directly for all needs at The Broadmoor World Arena and Pikes Peak Center! This means avoiding the stress of purchasing online.

Special Offers - Members take advantage of special deals and waived online fees when ordering tickets. The Premium Services Manager looks for any available offers and will communicate them to members, saving you money on tickets when possible!

Private Entrance & VIP Easy Access Parking

Private Entrance - Skip the long lines at The Broadmoor World Arena with the Penrose Club private entrance.

VIP Easy Access Parking - Members receive a parking pass to the exclusive Club Member Lot A at the Broadmoor World Arena, located closest to the private arena entrance. Members also have special access while parking for events at the Pikes Peak Center.

Full Access to Penrose Club Exclusive Facilities

Penrose Club Exclusive Facilities - At The Broadmoor World Arena members enjoy use of Penrose Club facilities, including the private bar with Club wait service, lounge/dining area, coat check and private restrooms (the closest to your seats!) Member access begins prior to the scheduled event start time, throughout the event and also afterwards to avoid the post-event rush.

Meeting Space - Members are granted use of the Penrose Club, The Broadmoor Suite, or spaces at the Pikes Peak Center for private meetings / parties on non-event days.

Private Bar & Pre-show Fine Dining

Private Bar - Avoid long lines elsewhere and enjoy personal wait service in The Penrose Club.

Pre-show Fine Dining - Pre-show meals are offered before all Broadmoor World Arena and Pikes Peak Center events. Members are given first access to these buffet meals and are prioritized in making reservations. Members also receive discounted prices for pre-show meals in the Penrose Club at the Broadmoor World Arena. The Premium Services Manager can assist with pre-show meal reservations.

Private Line at the Mezzanine Bar in the Pikes Peak Center

And more!

Member Exclusive Activities, Events, & Tours

Guests - For a nominal $10 fee, members may invite guests into the Club to also experience luxury event treatment. The member must be in attendance when inviting a guest.

Penrose Club "Corporate" Member Benefits

We know how important it is to entertain clients, employees and other business professionals. Corporate Membership is available for recognized businesses located in El Paso or Teller County.

Corporate Members receive all regular membership benefits as stated above, as well as the following benefits:

  • Employees & Guests - Penrose Club benefits are granted to all employees of the member company! This is a fun way for companies to ensure their employees are receiving the most premium services at world-class events. The point of contact doesn't need to be in attendance when inviting a guest and guests may be different per event.
  • VIP Easy Access Parking - Corporate Members receive four parking passes to the exclusive Club Member Lot A at the Broadmoor World Arena, located closest to the private arena entrance. These are transferable to any corporate guests attending the event.
  • Meeting Space - Rental fees are waived for private use of our spaces up to twice a year for Corporate Club members (saving up to $1,200)! Rooms includes the Penrose Club, The Broadmoor Suite, Peter Susemihl Room available at The Broadmoor World Arena. The ANB Room, Studio Bee, and Mezzanine lounge are also available at the Pikes Peak Center for private use. This benefit can be used for holiday parties, corporate meetings, social functions, etc! Use does not include food/beverage or staffing costs.

Penrose Club FAQ

Can I purchase additional tickets to an event in addition to my Club seats?

For most events, Penrose Club Members can purchase as many extra tickets for their guests as requested. Sometimes the show limits the number of tickets purchased per person. The ticket limit varies with each performance. We will do our best to accommodate each request. If there is no room in the club sections (107 & 108) for your guests, they will be seated as close to you as possible. The advance notices will include the ticket limit if one has been set.

Can I sit on the floor for a concert, or do I have to sit in my Club seats?

Yes, the Premium Services Manager will work with you to get the best seats based on what type of experience you want!

How are Members notified of upcoming events?

Members will receive an email notification of upcoming events from the Premium Services Manager. They will have first access to purchase tickets before the public on-sale!

Do Members have a deadline for ordering tickets before they go on sale to the general public?

Typically members will have up to a week to purchase tickets before the general public. Should a Member miss a deadline, the Member may still purchase from the best available seats at that time.

Can I bring guests into the Club for dinner and/or drinks?

Yes! We may have to set a guest quota for events based on the popularity of that event and the anticipated number of actual Club Members that plan on attending. We will do our best to accomodate all special requests.

Who do we call for dinner reservations?

Please call the Premium Services Manager at 719-477-2102. We request that you make your reservations a few days in advance so the Chef has ample time to order and prepare enough food. Last minute requests may be difficult to accommodate.

What time does the Penrose Club open prior to an event and how long does it stay open afterwards?

The Club opens 1 ½ hours before the start of an event. This is to allow plenty of time for dining. The Club will remain open for 1 hour after the end of the event so members can avoid the post-event rush.

Is the Penrose Club open on non-event days?

No. However, we plan special events and parties for club members in the club and trips on non-event days.

Members may also book private events in the Penrose Club, schedule depending.

What is the calendar year for a club membership?

The calendar year for a Classic Penrose Club Membership is September 1 through August 31. Any contract or renewal signed after the date of September 1st will start with a prorated charge to cover membership for months from signed date until end of August.

Which major credit cards do you accept?

The Broadmoor World Arena accepts American Express, Discover, Master Card, and Visa.

Can I give my parking pass and Club Pass to a friend for an event that I am not attending?

You can loan your parking pass but not your Penrose Club pass. Guests will be issued a wrist band for Club entrance. If you lose or missplace a parking pass, there is a replacement fee charge of $150.