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Aug 17, 2015

The Broadmoor World Arena Doubles Resolution of Marquee Display

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DAKTRONICS UPGRADES MARQUEE IT 16 MILLIMETER LINE SPACING

BROOKINGS, S.D. – Aug. 17, 2015 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with The Broadmoor World Arena in Colorado Springs, Colorado, to replace their existing marquee display. The installation took place this summer and doubled the display’s resolution from 9,200 pixels to 18,400 pixels giving it the ability to show especially crisp wording and messages that are easier to read. 

“We are proud to continue our venue updates with Daktronics,” said Aaron Apodaca, sponsorship and technical marketing manager, The Broadmoor World Arena. “The marquee is the first thing you see when entering our facility, so it was important that we have a strong presence. The new display will add to the outdoor atmosphere and provide a great way to keep guests and sponsors engaged.”

The display features 16 millimeter line spacing, an increase from the previously existing 25 millimeter display, and measures 6 feet high by 11 feet wide. It features Daktronics industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come. 

“We’re excited that The Broadmoor World Arena selected Daktronics for this project,” said Brady Jacobsen, Daktronics sales representative. “It builds on our long-standing relationship with the venue which is outfitted with Daktronics equipment on the inside of the facility as well. We look forward to seeing this installation making a huge impact for our customer.”

About The Broadmoor World Arena

The Broadmoor World Arena is the premier entertainment and sports venue in the Pikes Peak Region. It serves as home to Colorado College Tigers Hockey, The Broadmoor Skating Club, and high-profile events such as Cirque Du Soleil, Disney on Ice, Trans-Siberian Orchestra, Professional Bull Riders, Ringling Bros. and Barnum & Bailey Circus, and The Original Harlem Globetrotters. Other notable events include Carrie Underwood, Alan Jackson, Jeff Dunham, Elton John, and the Tour of Gymnastics Champions. Find additional information at www.BroadmoorWorldArena.com.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

SAFE HARBOR STATEMENT

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MEDIA RELATIONS

Justin Ochsner

Public Relations/Marketing

Tel 605-692-0200

Email justin.ochsner@daktronics.com